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Tuesday, January 21, 2014

Misinformation Marketing

Chap 5 1. Please explain why work up a world(prenominal) dream is important for firms in the unite States? (I assoil on do this one for you): Answer: U.S. managers must develop a global vision not only to do and fight to international marketing opportunities, but also to sojourn competitive at home. Often a U.S. firms toughest domestic quarrel comes from outside(prenominal) companies. A global vision also enables managers to understand that thickening and distribution ne dickensrks operate worldwide. Adopting a global vision rotter be lucrative for a lodge, and in nigh industries a global vision is a business imperative. external competition is found in almost every industry. In fact, the United States has lost market share to imported products in many industries 2. Please define multinational corporation (MNC)? form two MNCs you are familiar with. Multinational Corporation (MNC): a go with that is heavily engaged in international trade, beyond exporti ng and importing nominate 1:McDonalds Name another: Walmart 3.. Describe the quaternary stages of business globalization.. Why do most companies stop when they nark the trio stage?
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even surface I: Companies operate in one coarse and sell into others storey II: pot up unlike subsidiaries to handle sales Stage III: unravel an blameless line of business in another country Stage IV: Virtual operation Why companies stop at the third stage: 4. Marketing-oriented multinational corporations have, traditionally, operated differently in individually country, with air division strategies that provided different marketing mixes. Today, there has! been a trend toward global marketing standardization. What is global marketing standardization Global Marketing standardisation: Production of uniform products that tin can be sold the equal way all everyplace the world 5. Assume you are the chairperson of a company that manufactures wooden bowls, cutting boards, and spoons. Your company is considering marketing its kitchen items globally. List the five dollar bill important...If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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