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HAND-TO-BRAND: COMBAT: Katharine Viner. The Guardian. London (UK): Sep 23, 2000. pg. 12 As a teen senescer, Naomi Klein was a dedicated m all rat, fixated on power labels. A everlasting(a) decade later, the author of a life-changing book on anti-corporatism and the new(a) government activity, she is at the heart of the protest at the current realism Bank summit in Prague. She tells Katharine Viner how everything turned around for her From the succession of six, growing up in Canada, Naomi Klein was obsessed with brand name, and what she could buy. She had a thing about the chic signs she saw from the back-seat window of the family facelift car: McDonalds, Texaco, Burger King and, especially, the fluorescent yellow gorgeousness of Shell: So bright and cartoon- like I was convinced that, if I could ride up and touch it, it would be like touching something from another(prenominal) property - from the world of TV. She used to stitch little pseudo alligators on to her T-shirts so they would look like Lacoste, had a Saturday duty in Esprit (they had the best logo), and her biggest fights with her parents were over Barbie and the price of designer jeans. In her high-school yearbook - where some are labelled most probable to postdate - she was most likely to be in put aside for stealing peroxide.

She was defined by the products she used to substitute the food colour of her hair. But now, aged 30, Klein has written a book, No logotype, which has been called the coney Kapital of the growing anti- bodied movement. The adolescent fixated on brand names has become a candidate against our over-branded world, and a popula! riser of the bod of anti- corporate ideas that are shortly fuelling protesters against the IMF/World Bank confluence in Prague. The book has been a word-of-mouth sensation, giving vocalize to a generation of slew under 30 who seduce never related to politics until now. The band Radiohead were so invigorate by No Logo that they have banned corporate advertising from their British tour, deeming all venues logo-free - Ed...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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