Segmentation and targeting Personal Statement Example | Topics and Well Written Essays - 250 words

Segmentation and targeting - face-to-face Statement ExampleThe major consumer characteristics influencing market segmentation take geographic, psychographic, behavioral and demographic characteristics. nark and David, a leading internet-retail store that deals with delivery of fruit bequests exemplifies a successful marketing segmentation strategy. In the Harry and David site, segmentation has been achieved through development of a product mix consisting ofAmong the various gift segments, the products be targeted to the necessitate of specific customers using different mess shape ups. For instance, the birthday gift segment allows personalization of the gifts by adding a free gift card where the customer can write a specific message. Flower gifts are also well-kept to specific occasions like May Day (May 1st), Administrative professional day (April 25th), Earth day(April 22nd) and Nurses workweek (May 6th May 12th) among other occasions. Some of the Promotional messages used i n the product mix includeThe segmentation choice and the messages used in each category are suitable as they are tailored to provide a personal touch to the customers. However, I would include messages that appeal to the tastes of different age groups like teenagers, young adults and middle-age groups if I was responsible for marketing the Harry and David e-retail