How Ecotricity has obtained considerable business achievements within Essay

How Ecotricity has obtained huge business achievements within a short period of time - Essay ExampleThe paper tells that globalisation and the associated changes in the business environment greatly encouraged both cross border trade and petite business enterprises. A beautiful business represents a privately giveed and operated business venture having small number of employees and comparatively low sales volume. Small business is fondly termed as mom and knock down store in the United States. In the view of Fay, generation interpretation of an SME can be verbalise as a small firm is one that has only a small share of its commercialize, is managed in a personalised way by its owner or part-owner and not through the medium of an lucubrate management structure. Hence, a small firm does not have access to capital market for the issuance of public securities because of its insufficiency in size. As Macgregor and Vrazalic point out that the UK Companies Act 1989 does not stick o ut a small business enterprise to be the subsidiary of any new(prenominal) company. The legal definition of a small business enterprise varies from country to country mainly in terms of annual turnover and number of people employed. The emergence of the concept small business greatly stimulated entrepreneurs to start their venture with minimum investment and labour. Low and MacMillan have defined entrepreneurship simply as the formation of raw(a) enterprises. Ecotricity was founded by Dale Vince in 1995 using a single wind turbine. Within 15 years, the venture grew into worthy heights. As Loveless (2011) reports, Ecotricity was selected as one of the twenty five British small business firms in the first phase of the European Business Awards in 2011. Dale Vince is an innovative entrepreneur who is very different from other contemporary entrepreneurs including James Caan and Steve Jobs. The Telegraph reports that Dale Vince is a professional hippy of the kind the establishment us ed to mock (Telegraph). He was a former new age traveller and had protested against cruise missiles before he arrived at Gloucester. He always had his own interests and views but never paid attention to external suggestions. Although this trait steamed the credit lending institutions and other concerned parties, his strong decisions were evidently the keys to his success. Vince was never willing to accept trouble and this attitude assisted him to overcome threatening troubles with equanimity. Start-ups The push and pull opening clearly describes the concept of entrepreneurship. This theory claims that people are motivated to create innovative ventures by external factors. However, the external factors can be either positively charged or negative. As Dana (2004, p.134) opines, newly arising opportunities and potential elements of the industry are some of the positive factors that would inspire individuals to create new ventures. In contrast, an individual may besides be motivat ed by negative factors to start a new business (ibid). For instance, unemployment is a negative motivational factor. The push-pull theory also contends that an individuals family background can be a strong motive for starting a new business. Experiences show that poor and troubled family relations persuade people to be independent and this desire leads them to innovations. The first wind farm established in Cornwall was the major inspiration for Dale Vince, the founder of the Ecotricity to create his own venture. Referring to the push-pull theory, Vince was attracted to