A Socio-Economic Model for Sustainable Fashion

Abstract At times when sustainability seems to be the mantra for not compose corporations merely to a fault the lay man, sustainable make is a oftentimes less understood term as sustainability alongside panache ar two seemingly contradictory concepts as trend is all to the highest degree change and sustainability is all about preservation. sustainable invent, in its purest form generates mod mentations on how to produce way with a sense of ethics, organic or re soreable resources, and socially responsible manufacturing techniques.Simply put, the term eco-fashion refers to stylized attire that uses environmentally sensitive fabrics and responsible returnion techniques. Our first motive is to bypass awargonness amongst the mass about sustainable fashion and the affects its absence has on our environment. The fashion industry is based on a exercise of continuous economic growth fuelled by ever-increasing usage of resources. What wishs to be contain is continual eco nomic growth and what needs to be changed is ever-increasing resource consumption.So what I propose here is an idea which commode possibly be a giant step towards sustainable fashion. The concept central to this idea is reusability. So what is to be done is that there is a central presidential term called SFO, Sustainable Fashion Organization. The SFO procures all the to-be-thrown or to-be-wasted wearing app arel on a massive scale. Then the c locoweedhes are analysed and classified on the posterior of their reusable ratio. The clothing which are good enough piss a high reusable ratio. The trump out breeds are recycled and re employ to induce new clothes that are eco- hail-fel broken in-well-met, economic and sustainable.While the not so good breeds are used in otherwise areas like manufacturing doormats and bags. In this paper, we try to stage a model of business, that volition be in optimal enliven to industry, consumers, earth and ecosystem. A Socio-Economic Model for Sustainable fashion Sustainable fashion is creating a sustainable harvest-tide with creativity and great mutation. Fashion is put down to creativity however sustainability is preserving, thus with fast moving competitive earth it is hard to find the space for the word sustainable.There is lot of question taking place to find the most sustainable fiber but we all know that times flies and seek continues. Many boders have begun experimenting with bamboo fibre, which absorbs greenhouse gases during its life cycle and grows quickly and in plenty without pesticides. Although it also causes environmental harm in production due to the chemicals used to create a soft viscose from hard bamboo. Hemp is one of the best choices for eco fabrics due to its ease of growth, though it is illegal to grow in just about countries.Other alternative is synthetic fibers while critics still point to the chemicals used in making synthetic materials, this method signifi understructuretly reduces urine consumption and pollution, while cotton (organic or not) uses a tremendous amount of water during the growth and dyeing phases. Future holds a great deal of wideness in our world but the present is equally responsible for it. whole research and development is for future something which is uncertain, which is yet to be discovered. My business model is for present and preserving future.Current Scenario Gorman clothing, Stewart +Brown, Avita, Delano Collection, Look Organics etc are some of international check off which are into organic eco fashion but cost of production is still high due to the small mart. Fashion industry is doing a lot to preserve the future but return on investment is low, the marketplace share is small as the products are not readily addressable and they are expensive. People are not aware of fashion sustainability and they do not know which fibers life span is high with less degree centigrade footprint.They are not familiar with the problems associa ted with fashion products as for most of the community cotton is sustainable and eco friendly they are not educated on things like which coif is harmful, how to dispose the crop etc. What is the difference amid the jute fibers or organic cotton is not known SFO We need to show how SFO generate value for the consumers and how they generate revenue for their profitable running. Value Generations Maintaining sustainable development the main reason and production of the sustainable fashion is eco friendly environment.Inculcating new habits making the consumer understand the essence of sustainability and building loyal brand. knowingness perception of fast fashion is quite wrong as it is actually not about throw away clothing but a management system that can improve the efficiency. Business Model SFO is an system of rules which is formed to avail the other existing brand and organization raceing(a) on sustainable fashion by revictimization the fashion products and re design them for advertise usage. SFO is using the zero wastage method of sustainability and helps out other fashion organization in achieving zero waste.The method provide be a continuous method of sustainability. The organizations will buys the used snip or clothes and then check the life span of the garment. After evaluating the durability of the garment it is either reused to form a new garment or project to nongovernmental organizations. SFO will be having a tie with NGOs and will be seeking cooperation from their end as well. Wearable will be given to NGOs and those garments will be further utilized to the extent that they cannot be termed as wearable and then the NGOs return the garment to SFO.Then the garment is again evaluated and dual-lane in different slots according to their life span and fabric type. coif is further cleaned and disinfected and made presentable in a form of fresh material and once the procedure is completed it supplys the garment to different brands. The brand then reuses recycle or plan the garment and manufacture a new garment. Business functioning Step 1 Understanding the working of different organization and brand and pursuing them to be a part of sustainable fashion.Taking help from NGOs and seeking cooperation from their end. Step 2 Purchasing the used garment from the world after evaluating the depression of the product. Step 3 The garment is further analyze and after understanding the durability it is supplied to NGOs Step 4 NGOs will return the garment after using them. Step 5 Then the used garment is cleaned and converted into naked material and supplied to different brands. Step 6 These brands then manufacture a new garment by using the secondly hand newfangled material Revenue GenerationSustainable fashion can be profitable because shoppers today are looking for something more meaningful. Consumers are pass judgment the concept of reuse and recycle in a creative way. SFO will be affiliated with other organiz ation or brand. So that SFO can afford and corrupt the used products from the public and keeps a certain security deposit with them. It is basically formed for readily available sustainable fashion then the garment wouldnt be purchased or sold with high margin. The maxim of SFO is employment and sustainable fashion with profitability. RiskHesitancy level exponent be high as the products are used and then reproduced with new designs lot normally dont like wearing second hand garment considering the health problem associated with it. Consumer susceptibility prefer to buy expensive organic product rather than going for low product sustainable fashion with high economic growth rate nation would like to spend more rather than going for redesigned products. Chaos among the brands associated with SFO consumer might not have a clear picture of the product tonus as every organization has its own quality measures.Opportunity Willingness to buy sustainable fashion majority of peop le are fashion lie and sustainable fashion is in demand. Consciously worried toward the environment with fast educations and consumer sensation people understand the importance of eco friendly environment and they are willing to be a part of it. Easy collaboration with other brands practicing sustainable fashion existing brand association is not fractious with the help of their sustainable new ideas and concept of reuse , recycle and redesign can be inculcated.Low amount of investment SFO doesnt need huge investment as it will be associated with brand and organization. The purchase of the second hand garment can be done with the help of these brands. Employment lot of people are working on sustainable fashion these people can be employed and given a platform to exhibit their ideas and concept. Sustainable institutes the sustainable fashion academy, Danish fashion institute, refashion designers can be of great help. These institute and designers can work with SFO and help in achieving the goal of eco friendly environment.Recommendation Adequate awareness among the consumer is required regarding the SFO and its redesigned products. Any preconceived notion should be eliminated and customer helpline should be there to help out them with their questions. Not compromising on product quality should be maintained so that the consumer believes in the brand and its products. hygiene should be given priority keeping in mind that people are hesitant towards the second hand products so one misunderstanding can dilute the brand image. Initially the profit would be low as the market share is small.Therefore to attract huge market share product quality at low price should be done. Pricing strategy should be market penetration and later on price skimming can be adopted with new products. scrape should be responsible for their product quality and design. Each brand should extend a brand without merging with SFO. The competition level remains the identical within t he brands. Each brand will use their own conniving team to redesign the garment. SFO can be set as a standard mark for the organization for recognition and brand building.Conclusion Sustainable fashion will be really profitable and there is a huge potential, but first we need to create an ecosystem for that. Sustainable fashion organizations can be a milestone to set standard and obligation among different brands and organization. Every process is a continuous process but I believe time is money so while the research for sustainable fiber is in progress, we should restructure the existing industry to happen upon certain sustainable development. Fashion is hard to stop but it can be preserved forever.The redesigning for the same garment gives more scope to innovation and creativity. With the big brand a small plan can be executed to make the consumer equally responsible for the eco friendly environment along with the industry. It is every individuals responsibility to play its dut y properly considering the welfare of the lodge and rather than being completely dependent on government and industries. SFO is an organization which is awaking the public to stand and support the cause of sustainability. ReferenceSustainable fashion meets eco-friendly energy, 27 October 2009 -http//www. meridianenergy. co. nz/AboutUs/News/SustainableFfashionMeetsEecofriendlyEnergy. htm Sustainable Fashion http//en. wikipedia. org/wiki/Sustainable_fashion Fashion conscious, may 15- July 13, 2008 , University of calcium Davis design Museum Davis CA http//sustainablefashion. blogspot. com/ Sustainable fashion forum http//www. fashionaccess. aplf. com/TheFair/OnsiteEvents/SustainableFashionForum/tabid/1106/language/en-US/Default. aspx